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About Us


jones|kroloff is a unique advisory practice that for nearly 20 years has helped clients create and execute strategies for harnessing the power of design. We devised and managed the competition that introduced New York City, and the world, to the High Line. We've worked with the
Chicago Architecture Foundation to create crowd-pleasing exhibitions and programming. We've led architect selection processes at some of the nation's top educational institutions, including the Massachusetts Institute of Technology, Wellesley, and Yale. 
The aggregate value of our portfolio exceeds $1 billion.
Our clients include individuals, businesses, schools, and non-profits. Our projects have changed the way people live in cities around the world. 
How can we help you?

jones|kroloff is the nation's leading advisory on selecting architects and designers. Indeed, we invented this type of practice nearly 20 years ago with our first project, a new museum for Motown. Since then, we've run more selection processes for clients in nearly every market sector than anyone else.  Those processes include design competitions, Requests for Proposals and Requests for Qualifications, and also direct designer selections. We're ready to help you create a carefully tailored process for identifying the best architect, landscape architect, designer, or planner for your project.


jones|kroloff helps businesses and institutions develop strategies for harnessing the power of design to improve their performance, their property portfolios, and their bottom line. Whether working with private sector clients to enhance the design and positioning of their products, or universities to create environments to better support their faculty and students, our experts know design and how to put it to work for you.


jones|kroloff has worked with a variety of institutional and non-profit clients to develop ideas and material for their programming. Ranging from creating museum exhibitions to developing content for television, we have assisted a wide variety of organizations on projects that have garnered them attention and awards. 


“Reed Kroloff is the man with the list

 at architecture's party. ” 


Reed Kroloff is a nationally renowned leader in the fields of architecture, urbanism, and design. He has managed top design programs, edited the architectural profession’s leading publication, spoken at gatherings such as TED and the Aspen Design Conference, and advised architects and clients on some of the most significant projects of the last 20 years.


Mr. Kroloff is the founding principal of jones|kroloff, a unique practice that develops strategy for clients in the architecture and design industry and also guides architect selection processes. He previously served as the Director of Cranbrook Academy of Art and Art Museum in Bloomfield Hills, Michigan and as Dean of the Tulane University School of Architecture in New Orleans, Louisiana, which he led through Hurricane Katrina and its recovery. While in New Orleans, Mr. Kroloff co-directed the mayor’s urban design recovery planning process. The recipient of the American Academy in Rome’s 2003 Rome Prize Fellowship, Mr. Kroloff was also Editor-in-Chief of Architecture magazine. Under his direction, Architecture received more awards for editorial and design excellence than any magazine of its type, and quickly became the nation’s leading design publication.


Reed Kroloff writes and lectures widely, has appeared in a number of television programs, and is a regular critic at professional organizations and architecture schools across the country. He holds degrees from the University of Texas at Austin and Yale University, and has practiced architecture in Texas and Arizona. Mr. Kroloff has served on numerous boards and advisory councils, ranging from the Frank Lloyd Wright Foundation to the Public Architecture Foundation to the National Registry of Peer Professionals for the United States General Services Administration.


At jones|kroloff, we have been fortunate to work with great clients across a range of enterprises. A sampling of those include:

Academic: Colgate University, Franklin and Marshall College, Syracuse University, Tulane University, the University of Michigan

Commercial: Grosvenor Worldwide, The History Channel, Lutron International, Motown/Vivendi-Univerisal, Quicken Loan

Government: Chicago Metropolitan Agency for Planning, the New Orleans Building Commission, the City of San Antonio, the United States of Mexico National Council for the Arts, the United States Army Corps of Engineers

Non-Profit: the American Society of Interior Designers, Artis-Naples,

the National Aids Memorial Grove, the Pentagon 9/11 Memorial Foundation,

Brad Pitt/Global Green

Museums: Aspen Art Museum, Cleveland Museum of Contemporary Art, Natural History Museum of Los Angeles County, Scottsdale Museum of Contemporary Art, Whitney Museum of American Art

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